Use short subject lines (3–6 words), and keep body copy scannable: one to three short paragraphs or a handful of ultra-short bullets.
Ben Settle's Email Players a high-ticket, offline (print) monthly newsletter priced at $97.00/month that focuses on "infotainment" style email copywriting
At its core, is a monthly print newsletter priced at $97 per month . Unlike digital courses that gather virtual dust, this is a physical resource shipped to your door, designed to be studied and implemented immediately.
Ben Settle's Email Players newsletter is a high-ticket, offline subscription (print-only, except for the introductory issue) that focuses on "infotainment"—selling through entertaining, daily stories. ben settle email players 1 15 new
Introduced at the very beginning, this strategy teaches how to write emails about "nothing". It details how a mundane daily interaction—like an annoying encounter at a grocery store—can be translated into a powerful marketing hook and smoothly segued into a product call-to-action. 2. The Email Players Playbook Archetype
stands as one of the most polarizing, highly priced, and deeply respected print publications in the direct-response marketing landscape. For years, copywriters and business owners have hunted for Issues 1 through 15 , often regarded as the foundational "genesis era" of Settle's daily email marketing methodology. This comprehensive deep-dive explores what makes the early framework of Ben Settle Email Players 1-15 so critical for modern digital marketers looking to transition from basic autoresponders to high-converting "infotainment" loops. The Architecture of Email Players (Issues 1–15)
A concrete target to test: if daily emails produce a 0.5–1% conversion on a free-to-paid tripwire within the first 15–30 emails, you’ve likely found a viable, scalable rhythm. Use short subject lines (3–6 words), and keep
: Emails should be a blend of information and entertainment to ensure they are "incapable of being ignored". Daily Emails
If you are interested in trying this, would you like tips on how to start writing daily emails, or would you prefer a summary of his best copywriting techniques?
Accessing the first 15 issues can be a treasure hunt. Here’s how the process typically works: Ben Settle's Email Players newsletter is a high-ticket,
🛠️ Step-by-Step Execution: Building Your Daily Email Habits
One of Settle's most famous doctrines is using outrage and negativity to your advantage. He has detailed specific strategies—like the one that brought in an extra $30,000 in sales—in his Email Players pages, teaching readers how to turn critics into cash flow without getting into petty arguments.
Instead of focusing on complex funnels or social media algorithms, Settle advocates for writing daily, personality-driven emails that entertain, engage, and sell. His methods have generated tens of millions of dollars in sales for businesses and his unique, contrarian style has been featured in countless interviews and podcasts.
Ben Settle emphasizes getting direct sales, not just building a brand, as explained in this interview .
Most people try to get anyone on their list. They offer a generic "free report" that appeals to the masses.