Before the calendar, there was the vision. In the early 1990s, under the direction of Ann-Charlotte Pasquier, the family-owned house of Aubade sought to completely revolutionize the image of lingerie. The result was the legendary "Leçons de Séduction" (Lessons in Seduction) campaign launched in 1992, created by the then-unknown agency Colette & Flimon. These advertisements, with their witty double-entendre text and stunning black-and-white photography, were a departure from all existing codes, praised for their audacity, humor, and creativity. The campaign, featuring the first-ever outdoor advertising showcasing a woman's body, became an instant classic and reshaped the brand's identity.
des autres années emblématiques de la marque. Explorer l'histoire de la campagne "Leçons de séduction". Faites-moi savoir ce que vous recherchez spécifiquement !
The Sensual Art of Lingerie: The Legacy of the Calendrier Aubade 1999
: Much of the work from this era was captured by renowned photographer Hervé Lewis calendrier aubade 1999
: Bien que les modèles soient généralement anonymes sur les affiches pour préserver le mystère, certaines actrices comme Vanessa Demouy ont participé aux campagnes de cette décennie. Où le trouver aujourd'hui ?
: The images typically focus on close-ups of curves and textures without showing the models' faces, creating a sense of universal anonymity and elegance. Collectors & Availability
: Local vintage shops and flea markets can be treasure troves for unique collectibles. Before the calendar, there was the vision
January’s page showed a woman leaning out a second-floor window, scarf whipping, the Seine glinting below. Claire taped it by her desk and wrote three lines under it, a postcard imitation to an unknown friend: “Winter makes us honest — we press our faces to the glass and promise to begin again.” She folded the note and left it on the barista’s counter at the rue des Abbesses, then watched the barista smile over it, not knowing whom to thank.
Every photograph was rendered in rich, high-contrast black and white. This choice stripped away distractions, highlighting the interplay of light, shadow, and texture.
Aubade Lingerie Collection Overview | PDF | Bra | Embroidery - Scribd Explorer l'histoire de la campagne "Leçons de séduction"
: Much of the iconic 1999 imagery, including the famous "Lessons in Seduction" advertisements, was shot by photographer Hervé Lewis
L'année 1999 a vu naître des leçons mythiques qui ornent les pages du calendrier :
: The 1999 collection included "Lesson n°31" and "Lesson n°32". Les Archives de la Mode Collector Availability Distribution : These calendars were originally produced in limited editions
: The calendar features 12 black-and-white photographs that emphasize the female silhouette and the intricate details of the lingerie rather than the models' faces, which often remained anonymous. Iconic Lessons
